Long-term ROI

Ever wish you could have gone back in time and invested in a then little-known stock that was oddly called “Amazon”?  Back in 1997, Amazon was an online bookstore that was trying its hardest to prove you don’t need brick-and-mortar locations to sell books.  If you had grabbed on to that early vision and bought $500 of its $18/share stock and simply held on to that investment, here’s how you would have fared:

·       The stock has split four times, meaning your initial investment price is now $0.075/share.
·       Due to these splits, every one of your initial shares has become 240 shares.
·       On December 29, 2025, the share price closed at $232.07, which means the current value of your shares is now $1,508,535.
·       You have received an ROI (return on investment) of 301,607% !

Back in 1997, you never would have guessed that your modest investment into an online bookstore would end up with the world-wide reach and global impact that Amazon has scaled to now…but you would have still reaped the profits, even though you didn’t see them coming when you invested.

There’s a guy in the Bible who also made an investment that may have seemed a little risky, but also reasonable at the time, and yet his investment later became staggeringly profitable in ways that I’m certain he never saw coming.

When you read the leading verses to the New Testament books of Luke and Acts, you find the same person mentioned – Theophilus.  Most scholars believe he was the patron of Luke, the one who financed and supported the writing of these two books.  Writing a book of this length was quite expensive in the ancient world, because of the time and resources needed.  It was also common to dedicate the commissioned work back to the patron who supported it.  Take a look at the beginnings of both books:

Luke 1:1-4
Many have undertaken to compile a narrative about the events that have been fulfilled among us, just as the original eyewitnesses and servants of the word handed them down to us.  So it also seemed good to me, since I have carefully investigated everything from the very first, to write to you in an orderly sequence, most honorable Theophilus, so that you may know the certainty of the things about which you have been instructed.

Acts 1:1-2
I wrote the first narrative, Theophilus, about all that Jesus began to do and teach until the day He was taken up, after He had given instructions through the Holy Spirit to the apostles He had chosen.

Luke’s aim was so that Theophilus would know the certainty of the things about which [he had] been instructed.  It’s quite likely that Theophilus was a new believer and he wanted to know everything he could about Jesus’ earthly ministry.  Putting yourself in that position, it would make sense to commission a trusted, educated man like Luke to carefully investigate the stories about Jesus.  Having a historical record on hand would also provide the opportunity to commission copies of the books to be distributed out to a wider audience.

However, I’m pretty certain that Theophilus did not expect these two books to be included in the New Testament cannon.  However, God knew the full impact of the commissioned works.  Just think about the larger impact the Gospel of Luke and the Book of Acts has had:

·       They have been cherished, read, and studied by believers for nearly 2000 years
·       Every Christmas season features Luke 2 as the central passage describing the birth of Jesus.
·       The historical details which Luke included in both books have provided significant evidence supporting the accuracy of Scripture as a whole.

Those are just a small portion of the books’ history-making impact, created by Theophilus’ funding of a project that he likely expected to be for him and for perhaps a few others in his time.  There’s no way he would have predicted the global, historical influence of his investment.

My thoughts from this example come back to us… What are we investing in now for God that He could use to make a generational-level, even historical-level impact?  Are we intentionally funding those who create content that tells others about who Jesus is, what He did, and what He taught? 

I don’t have any idea what else Theophilus did with his money, but I am thankful that he spent some of what God entrusted him with on an investment into God’s people.  It wouldn’t have been a small sum of money, either.  I’m sure there were other things he could have bought, too.  But by choosing to invest in God’s Kingdom, Theophilus’ ROI is greater than he could have ever imagined… and his investment is still going!

So, again, I have to ask: Where in the Kingdom of God are we investing?

Trust God with your investment, and let’s see Him expand the reach greater than we can imagine!

Keep Pressing,
Ken

Gotta tell everyone

Big news, especially GOOD big news, is something we want to share with everyone. 

After the Samaritan woman met Jesus at the well, her life was forever changed when she believed in Him as the Messiah and He gave her eternal life.  Her immediate thought was, I gotta tell everyone!

John 4:28-30
Then the woman left her water jar, went into town, and told the people, “Come, see a man who told me everything I ever did.  Could this be the Messiah?”  They left the town and made their way to Him.

She was so excited about finding the Messiah that she left her water jar.  It’s almost comical if you think about it.  Remember, the water jar was the whole reason why she went to the well in the first place.  She brought it along to get the water she thought she needed, but she didn’t need the jug to carry the living water Jesus gave her.  She quickly headed back into town and told everyone her big, good news.

I’ve been thinking about this scene, when she re-enters town…and something has stuck out to me:

She didn’t have all the info about Jesus, but she shared anyway.  I doubt her delivery was all that polished.  She certainly didn’t have a prepared message followed by an alter call. 

It’s obvious she was excited to tell others, but she didn’t force the situation/choice on to her fellow townspeople.  Instead, she took the position of “Come and see for yourself.”  The genuine look on her face and enthusiastic tone of her voice were enough to intrigue others.  As a result, they decided to investigate for themselves.  Some took her word for it, others were not sure.

Because she went and told people about her encounter with Jesus, they left the town and made their way to hear from Jesus themselves.  She didn’t decide from them.  She offered them the choice to meet Jesus or not.  She left it up to her fellow townspeople to decide if they wanted to find out for themselves.

Many of us shy away from telling others about Jesus because we’re afraid we won’t be able to answer someone’s questions or issues.  We end up becoming someone’s “No” answer before we even find out if they are interested.  But there’s no need to worry that you “don’t know enough”.  After all, you know what Jesus has done in your life…you are an expert on how Jesus has impacted you.  Some will take your word for it, others won’t be sure – and that’s ok.  It’s not a ding against us if someone needs more time or information before they believe in Jesus for themselves.

Don’t let anyone convince you (or let you convince yourself) that you need to be an expert-level Christian before you can confidently talk with others about Jesus.  Of course, we should actively learn more and grow closer to God, but there isn’t a specific occasion that suddenly grants you the ability to speak about Jesus to those who haven’t believed in Him yet.

Let’s keep it simple, shall we? 

Did you know that you can tell your “God story” with just 3 words?  And you get to choose the words.  I’m serious!  You can do this.  Check it out:

·       The first word describes your life before you believed
·       The second word describes the catalytic moment, series of events, or person that brought you to believe in Jesus for eternal life
·       The third word describes your life after you believed

Talking to others about Jesus (or “witnessing”, as it’s been called) really is that simple.  You don’t have to know it all or understand it all to share all of what Jesus has done for you.

Any of us can start here, just like the Samaritan woman did.  She had a broken past that was full of poor life choices, and she certainly wasn’t going to be mistaken for a preacher.  And yet, people responded.  She didn’t know all the theological terms or have the answers to all the hard questions.  She had just met Jesus.  She believed in Him.  And that was enough.

So share your story, and let God do the rest.

Keep Pressing,
Ken

Flashback Favorite - A progressive relationship

There are a lot of moving parts in my life at the moment. Sometimes, life moves at an easy pace. Sometimes, it feels like you’re at the bottom of the dogpile. When things feel more like the latter, I’ve found it’s best reconnect with God through through two things - going to the Psalms and grounding myself in truth God has already taught me.

With the parts of life I’m working through right now and as I’m sorting through the next post series, I need to go back to these truths I learned all the way back in 2015. I hope this reminder is as helpful to you as it is for me.

A progressive relationship
originally posted on May 20, 2015

The Creator of the Universe is a God who values order.  There was order and progression when creation took place – light first, then ground, next plants, followed by animals, and lastly humans.  We refer to the predictable steps of any process as its “lifecycle”.  We understand that every activity we encounter will have a beginning and then subsequent phases that are passed through, one after another.  Similarly, there is a natural progression in our relationship with God.

Read though this section of Psalm 119 and look for the active verbs used to describe how the psalmist interacts with God:

Psalm 119:9-16
How can a young man keep his way pure? By keeping Your word.
I have sought You with all my heart; don’t let me wander from your commands.
I have treasured Your word in my heart so that I may not sin against You.
Lord, may You be praised; teach me Your statues.
With my lips I proclaim all the judgments from Your mouth.
I rejoice in the way revealed by Your decrees as much as in all riches.
I will meditate on Your precepts and think about Your ways.
I will delight in Your statues; I will not forget Your word.

I have sought…I have treasured…I proclaim…I rejoice…I will meditate…I will delight

When we look for it, the natural process of a relationship with God clearly stands out.  The verbs are flowing through past, present, and future steps as the author describes his interaction with God.

Where do you find yourself in this progression?

I have heard many well-intentioned speakers tell me that I need to be rejoicing in the Lord and that I should always delight in Him.  While I agree that those actions are great things to do and I would love to be able to whole-heartedly rejoice and delight in God always…the progression we see in the psalm reveals why I’ve likely struggled with doing them or felt guilty about not feeling completely genuine when I try to do them.

Before the psalmist rejoiced, or even got to delight, can you see where he started?  He sought God with all of his heart.  Next he purposely treasured God’s word in his heart, in order to avoid sin and the damage that sin would cause to the relationship.

It wasn’t until after he had pursued God and valued God that the psalmist was ready to proclaim all the judgments from God’s mouth.  He wasn’t able to communicate God’s decisions until after he knew God intimately.  Historically, the American church has pushed its people to make sure they are “spreading the gospel” and “sharing their story” instead, the church’s focus should have been making sure we’re actively seeking God and valuing His word.  Telling others about Jesus will be easy if we already have the relationship in place, but it’s nearly impossible to explain the decisions and motivations of a person you have no relationship with. 

From there the psalmist found joy in the way revealed by God’s decrees, even to the point that he now looks forward to meditating and thinking about God’s ways.  The delight that he takes from God’s word then isn’t something he’s drummed up from within himself, rather it is the culmination of a deep-seeded relationship with his Creator.

If you’re not where you’d like to be in this relationship timeline, take a step back and ensure you’re developing your intimacy with God by seeking Him and purposely treasuring His word.  The rest will naturally progress from that investment.

Keep Pressing,
Ken

A progressive relationship

The Creator of the Universe is a God who values order.  There was order and progression when creation took place – light first, then ground, next plants, followed by animals, and lastly humans.  We refer to the predictable steps of any process as its “lifecycle”.  We understand that every activity we encounter will have a beginning and then subsequent phases that are passed through, one after another.  Similarly, there is a natural progression in our relationship with God.

Read though this section of Psalm 119 and look for the active verbs used to describe how the psalmist interacts with God:

Psalm 119:9-16
How can a young man keep his way pure? By keeping Your word.
I have sought You with all my heart; don’t let me wander from your commands.
I have treasured Your word in my heart so that I may not sin against You.
Lord, may You be praised; teach me Your statues.
With my lips I proclaim all the judgments from Your mouth.
I rejoice in the way revealed by Your decrees as much as in all riches.
I will meditate on Your precepts and think about Your ways.
I will delight in Your statues; I will not forget Your word.

I have sought…I have treasured…I proclaim…I rejoice…I will meditate…I will delight

When we look for it, the natural process of a relationship with God clearly stands out.  The verbs are flowing through past, present, and future steps as the author describes his interaction with God.

Where do you find yourself in this progression?

I have heard many well-intentioned speakers tell me that I need to be rejoicing in the Lord and that I should always delight in Him.  While I agree that those actions are great things to do and I would love to be able to whole-heartedly rejoice and delight in God always…the progression we see in the psalm reveals why I’ve likely struggled with doing them or felt guilty about not feeling completely genuine when I try to do them.

Before the psalmist rejoiced, or even got to delight, can you see where he started?  He sought God with all of his heart.  Next he purposely treasured God’s word in his heart, in order to avoid sin and the damage that sin would cause to the relationship.

It wasn’t until after he had pursued God and valued God that the psalmist was ready to proclaim all the judgments from God’s mouth.  He wasn’t able to communicate God’s decisions until after he knew God intimately.  Historically, the American church has pushed its people to make sure they are “spreading the gospel” and “sharing their story” instead, the church’s focus should have been making sure we’re actively seeking God and valuing His word.  Telling others about Jesus will be easy if we already have the relationship in place, but it’s nearly impossible to explain the decisions and motivations of a person you have no relationship with. 

From there the psalmist found joy in the way revealed by God’s decrees, even to the point that he now looks forward to meditating and thinking about God’s ways.  The delight that he takes from God’s word then isn’t something he’s drummed up from within himself, rather it is the culmination of a deep-seeded relationship with his Creator.

If you’re not where you’d like to be in this relationship timeline, take a step back and ensure you’re developing your intimacy with God by seeking Him and purposely treasuring His word.  The rest will naturally progress from that investment.

Keep Pressing,
Ken