Long-term ROI

Ever wish you could have gone back in time and invested in a then little-known stock that was oddly called “Amazon”?  Back in 1997, Amazon was an online bookstore that was trying its hardest to prove you don’t need brick-and-mortar locations to sell books.  If you had grabbed on to that early vision and bought $500 of its $18/share stock and simply held on to that investment, here’s how you would have fared:

·       The stock has split four times, meaning your initial investment price is now $0.075/share.
·       Due to these splits, every one of your initial shares has become 240 shares.
·       On December 29, 2025, the share price closed at $232.07, which means the current value of your shares is now $1,508,535.
·       You have received an ROI (return on investment) of 301,607% !

Back in 1997, you never would have guessed that your modest investment into an online bookstore would end up with the world-wide reach and global impact that Amazon has scaled to now…but you would have still reaped the profits, even though you didn’t see them coming when you invested.

There’s a guy in the Bible who also made an investment that may have seemed a little risky, but also reasonable at the time, and yet his investment later became staggeringly profitable in ways that I’m certain he never saw coming.

When you read the leading verses to the New Testament books of Luke and Acts, you find the same person mentioned – Theophilus.  Most scholars believe he was the patron of Luke, the one who financed and supported the writing of these two books.  Writing a book of this length was quite expensive in the ancient world, because of the time and resources needed.  It was also common to dedicate the commissioned work back to the patron who supported it.  Take a look at the beginnings of both books:

Luke 1:1-4
Many have undertaken to compile a narrative about the events that have been fulfilled among us, just as the original eyewitnesses and servants of the word handed them down to us.  So it also seemed good to me, since I have carefully investigated everything from the very first, to write to you in an orderly sequence, most honorable Theophilus, so that you may know the certainty of the things about which you have been instructed.

Acts 1:1-2
I wrote the first narrative, Theophilus, about all that Jesus began to do and teach until the day He was taken up, after He had given instructions through the Holy Spirit to the apostles He had chosen.

Luke’s aim was so that Theophilus would know the certainty of the things about which [he had] been instructed.  It’s quite likely that Theophilus was a new believer and he wanted to know everything he could about Jesus’ earthly ministry.  Putting yourself in that position, it would make sense to commission a trusted, educated man like Luke to carefully investigate the stories about Jesus.  Having a historical record on hand would also provide the opportunity to commission copies of the books to be distributed out to a wider audience.

However, I’m pretty certain that Theophilus did not expect these two books to be included in the New Testament cannon.  However, God knew the full impact of the commissioned works.  Just think about the larger impact the Gospel of Luke and the Book of Acts has had:

·       They have been cherished, read, and studied by believers for nearly 2000 years
·       Every Christmas season features Luke 2 as the central passage describing the birth of Jesus.
·       The historical details which Luke included in both books have provided significant evidence supporting the accuracy of Scripture as a whole.

Those are just a small portion of the books’ history-making impact, created by Theophilus’ funding of a project that he likely expected to be for him and for perhaps a few others in his time.  There’s no way he would have predicted the global, historical influence of his investment.

My thoughts from this example come back to us… What are we investing in now for God that He could use to make a generational-level, even historical-level impact?  Are we intentionally funding those who create content that tells others about who Jesus is, what He did, and what He taught? 

I don’t have any idea what else Theophilus did with his money, but I am thankful that he spent some of what God entrusted him with on an investment into God’s people.  It wouldn’t have been a small sum of money, either.  I’m sure there were other things he could have bought, too.  But by choosing to invest in God’s Kingdom, Theophilus’ ROI is greater than he could have ever imagined… and his investment is still going!

So, again, I have to ask: Where in the Kingdom of God are we investing?

Trust God with your investment, and let’s see Him expand the reach greater than we can imagine!

Keep Pressing,
Ken